ABOUT US

AT CHERISH & CO., IT’S NOT JUST WHAT YOU WEAR — IT’S WHAT IT MEANS. AND IT SHOULD LOOK GREAT, TOO.

A piece of jewelry is never just a piece of jewelry. It’s the last thing you put on before you walk out the door — and sometimes the first thing you reach for when you miss someone. It reminds you of who you are, who you love, and the moments you never want to forget.

We’re two brothers — family first people. That’s why so many of our designs carry real meaning: tokens of love, memory, faith, and connection. We create pieces that make the invisible visible and keep what matters close.

We’re also two style-minded guys who love looking sharp. So alongside our symbolic pieces, you’ll find modern style pieces for men and women: refined chains, sculpted signet rings, sleek bracelets, minimalist pendants, luxurious watches and everyday jewelry — designed to layer, built to last, and made to elevate your look without trying too hard.

That mix — meaning + beauty — is our signature. Design matters. Craft matters. But above all, what a piece means to you matters most. Our jewelry is timeless not only in style, but in significance — made to be worn for years, even generations.

It started at the kitchen table.
In 2022, we decided to do more than make beautiful things. We wanted to give meaning to something small you carry every day. Inspired by our own family bond and the power of cherished moments, Cherish & Co. was born.

Every design begins with a feeling — and then we obsess over form: proportion, finish, weight, and how the piece moves and catches the light. The result? Jewelry that looks clean and considered on the outside, and feels deeply personal on the inside.

For us, it’s not about the masses, but about memories — and great style while you’re at it.
A necklace can be a promise. A ring, an anchor. A bracelet, a piece of the past that still touches you every day. Whether you’re commemorating a milestone or completing today’s fit, there’s a Cherish & Co. piece for it.

Cherish & Co. — where family values meet modern style, and memories keep their shine.